In such cases, the chance of some really good feedback grows. I can also link the reporter to my video and inform him that there is an iPhone app prototype in existence. First, I should send my pitch to a reporter asking for a brutal feedback: “Can you tell me exactly what you think of this idea on a scale from 1 to 10.” If nobody responds, you may have a great idea nobody cares about. Let’s imagine I’m a developer who created a prototype of an iPhone app and a video showcasing app’s features. When do you start marketing your Apple App Store app?Īs early as possible. Some developers use Google Adwords for it as well. Then I put that into Sensor Tower to measure the traffic score and overall competition. For example, if I’m a developer of a productivity app, I should type in “productivity” and OneLook gives me a bunch of words related to the term. I prefer OneLook which provides a reverse dictionary. Source: What are the main factors developers should focus on when they start optimizing for the Apple App Store?ĭevelopers polish the keywords of their app first. In my blog post, I go through different examples of developers applying this theory.
#How to get an app on the apple store download
The first screenshot of an app store page gets attention, the second gets interested, the third creates a desire to download the app, and the last one includes the call to action. (Attention, Interest, Desire and Action) can be applied to screenshots on the Apple App Store. In fact, a well known copywriting formula A.I.D.A. Run a mobile A/B test to understand which layouts trigger app’s conversion growth in the store. It makes sense to start with these two elements optimizing the entire Apple App Store presence. Normally, iPhone app developers get all the keywords right, but their icon and screenshots leave much to be desired. One of the biggest mistakes app developers make is not focusing on the Apple App Store presence.
App’s icon is to be really engaging and screenshots on your Apple app store page should tell the right story to iPhone users. Developers should have the right keywords in the app name, description, and your keyword field.
Young: App store optimization is tailoring your Apple App Store presence for downloads.
SplitMetrics: What are the key factors developers should consider to trigger the growth of organic app downloads within their app store optimization activity?
#How to get an app on the apple store how to
We discussed how to get organic app downloads by crafting a perfect product page on the Apple App Store. Young, the host of AppMasters podcast and the founder of Pixel Happy. SplitMetrics got a chance to speak with Steve P.
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